And there it was, out of the blue, in the center of Eindhoven: an IKEA ‘infinity experience’ that brought to life the origin of light & sound. Together with Buutvrij and Brandwachtenmeijer, 
Triomf realized this pop-up Experience center for IKEA Nederland to showcase their campagne ‘Everyone smart’.
The campaign was developed for IKEA’s Home Smart product line. In this mesmerizing activation the audience was surprised and invited, to try and experience Home Smart products.
Images by IKEA Nederland
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