Heineken and Concert at Sea asked us to put their 0.0 beer in the spotlight in an inviting & engaging way. The idea truly came out of the blue. Powerfully presenting a brand, making the activation click with the festivals look & feel and adding experience value for the festivals visitor is always our key aim. A Triomf original.
Art Direction, Create, Production Design
Curious to know more? Rinke, our art director, has all the answers about this project.